Delicious arare and okaki (rice crackers) starts with delicious rice dough. This has been our core belief since Narumi-ya’s inception.
The elasticity of freshly made rice dough and its ability to rise when baked can only be achieved by the underlying power of quality ingredients. Quality ingredients may not always be conspicuous but they can definitely be tasted. The more you taste, the more the flavors fill your soul.
That's what real taste is all about. That's why we are honest with our ingredients, and why we continue to work with great care and attention to detail.
Making arare is a commitment, far more time-consuming than making other confectionery. It takes between 5-7 days for mochi-gome rice to turn into arare, and no part of the process can be neglected.
We work with the rice, which is a living thing, without rush, steadily building-up its deliciousness. No matter how efficient and mechanized this age becomes, this is a non-negotiable commitment.