A new brand specializing in genmaicha (brown rice tea) created by Ujitawara Tea Factory Ltd in the theme of 'Made in Kyoto'. The tea is made using Narumi-ya's roasted mochi rice cakes, which are grilled over binchotan charcoal to give them a savory flavor.

Jointly developed by Narumi-ya and Yubakichi Corporation, a long-established Kyoto yuba (soya milk skin) producer. The hand-squeezed okara (soya milk pulp), is mixed with rice dough and carefully grilled over charcoal. Okara arare are low-sugar and higher in fiber and protein.