It was on 22 November 1923 that our first president, Saburo Narumi, established Narumi-ya as an independent subsidiary of Narumi Mochi. Since then, for almost 100 years, we have maintained our founding belief that ‘delicious arare and okaki start with delicious rice dough’.

And now, with the next 100 years in mind, we want to bring together the treasures of the wonderful ingredients found throughout Japan and deliver them to the world through rice crackers. From the rice at the heart of our products, to salt, soy sauce, seafood, and farm produce; there is a bounty of good flavors and foods created and harvested across Japan that we want to protect and pass onto the next generation. As a method of communicating these values, I believe there is still a wide variety of things that can be done with rice crackers.

We are not restricted by the framework of our historic Kyoto arare business. For the next 100 years we will continue to open up a wide range of possibilities for rice crackers, based on our ‘connoisseurship in rice and rice dough’, which we have cultivated over the past 100 years. To realize this, the entire company will work together to be creative and ingenious, with the vision of a ‘creative factory that thinks from rice and enjoys from rice’. We will continue to deliver exciting products to a world with ever-increasing needs for health and sustainability.

Yuta Narumi, Kyoto Narumi-ya CEO