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NARUMIYA PREMIUM STORY
Kanzaki City, Saga Prefecture

A visit to the production area of Hiyoku-mochi: superior quality mochigome rice (Part 1)

 

「Delicious arare and okaki (rice crackers) starts with delicious rice dough.」

Founded in 1923, Narumi-ya has been devoted to the quality of its mochigome rice (known as sticky or glutinous rice) since its inception. Today, the main variety of rice used is Hiyoku-mochi, the highest quality sticky rice produced in Saga Prefecture. This rice, created 50 years ago, is very glutinous and does not become hard after being made into rice cakes. 

For the first part of this series, we visited Kanzaki in eastern Saga Prefecture. The area is home to the Yoshinogari Ruins, the most extensive Yayoi period ruins in Japan. Kanzaki Hiyoku-mochi has long been a favorite of western Japanese confectioners (Wagashi).  But what is the reality of maintaining the production standards of this quality rice?

 

 

「Delicious arare and okaki (rice crackers) starts with delicious rice dough.」

Founded in 1923, Narumi-ya has been devoted to the quality of its mochigome rice (known as sticky or glutinous rice) since its inception. Today, the main variety of rice used is Hiyoku-mochi, the highest quality sticky rice produced in Saga Prefecture. This rice, created 50 years ago, is very glutinous and does not become hard after being made into rice cakes. 

For the first part of this series, we visited Kanzaki in eastern Saga Prefecture. The area is home to the Yoshinogari Ruins, the most extensive Yayoi period ruins in Japan. Kanzaki Hiyoku-mochi has long been a favorite of western Japanese confectioners (Wagashi).  But what is the reality of maintaining the production standards of this quality rice?

 

STORY AREA

The ever-popular Kanzaki Hiyoku-mochi, growing in perfect harmony with the Kyushu climate

Chiyoda-machi in Kanzaki is about a 30 minute drive from Kurume, Fukuoka Prefecture. We visited one of the Hiyoku-mochi rice farmers, Mr. Keisuke Imaizumi, together with members of JA Saga (Japan Agricultural Cooperatives, Saga Prefecture). Our visit in mid-October was a week or two before the harvest was due. The rice crops were bursting with ripeness, shining golden and waving in the breeze.

Mr. Imaizumi’s parents’ generation was central to growing the reputation of Hiyoku-mochi rice after it was first created in 1971, so much so that it is now synonymous with Kanzaki. Here, it accounts for 70 to 80% of the harvest, while in many other parts of Saga Prefecture it is more usual to see a halfway split between Uruchi rice and sticky rice.

「Compared to other types of sticky rice, Hiyoku-mochi is short-stalked and does not fall over easily, so it is easy to grow. Saga has many typhoons, and this year we have already had two but the rice has not fallen over. It’s also good in that it has a lot of grains and can be expected to produce a high yield. However, we have to be careful about disease, and every year we worry when heavy rainfall from the continent is accompanied by the arrival of the planthopper insect.」

When it is made into rice cakes, Hiyoku-mochi reflects the western Japanese preference for a slightly yellowish color and soft, chewy texture. In the world of rice, it is said to be rare for the same variety to be produced for 50 years without being superseded; no other sticky rice variety has yet emerged that is better than Hiyoku-mochi. Thanks to this, Saga Prefecture is now the third largest sticky rice producing prefecture in Japan after Hokkaido and Niigata. 

The realities of succession shortage faced in the farming region

Saga, blessed with a mild climate, has a long tradition of growing rice and wheat in a double-cropping system. In the fields of Mr. Imaizumi, Hiyoku-mochi rice is grown in the Spring and Summer and after harvesting, wheat is grown in the Autumn and Winter. 

「Growing wheat improves the soil, and the straw left over after the wheat is cut is mixed directly into the rice paddies as fertilizer, so use of chemical fertilizers can be reduced. In the past, people couldn’t make a living on rice alone, so they used to grow wheat to earn a little extra money, but now most wheat is imported. Prices have fallen and there is not much left after expenses. Even so, if we leave the fields fallow just because wheat doesn’t make much money, the fields will become less fertile…」

Mr. Imaizumi speaks with a melancholy expression on his face. It is true that the price of agricultural produce has not risen in relation to the cost of living over the past few years, and not just for wheat. Due to the imbalance between supply and demand, the price of Hiyoku-mochi has been falling for the past 30 years. If the situation continues as it is, the farming area, which is already facing a shortage of successors, will decline even further. This puts the very lifeblood of Narumi-ya at risk. At Narumi-ya we offer long-term support to our producers with sustainable prices, while looking for ways to expand the sales of our arare. 

Villages pull together to keep the tradition of Hiyoku-mochi alive

To help with these difficult economic conditions, over the last 20 years each village has seen the development of a ‘Farmers’ Association’. Farmers’ Associations are a system whereby full-time and part-time farmers get together and share the use of tractors, rice driers, and other machinery and facilities necessary for farm work, reducing the financial burden on each farmer. Large-scale agricultural corporations may not need this system, but for dual-income farmers and small-scale individual farmers, this system is indispensable.

We visited one of these facilities, the Chiyoda Country Elevator. Grain elevators are large warehouses that can dry, store at low temperatures, prepare and ship grains such as rice, wheat, and soybeans harvested in the region. These are also a major key for the quality control of Hiyoku-mochi rice.

「Under the direction of JA Group, the rice brought in here is sieved to sort the grains and then put through the dryer. They also take samples of all the rice so that we know which farmer brought in which rice before it goes into the dryer.」

Mr. Takahiro Miyaji has come from JA Group to provide operational guidance. He was a classmate of Mr. Imaizumi, and is the son of the generation of farmers who first cultivated Hiyoku-mochi rice in Kanzaki. 

「It was our fathers’ generation that created this place. Our fathers’ generation were born in the first years of the Showa era [mid-1920s to mid-1930s]. The people who remember what it was like back then are disappearing gradually. But for 40 or 50 years, people have been saying, ‘Hiyoku-mochi is associated with Kanzaki’, so we have to live up to their expectations and pass on the traditions of our production area without losing sight of them. There are many problems, but we keep thinking about how we can best continue the tradition.」

In Mr. Imaizumi’s straightforward gaze, I felt the pride and love for Hiyoku-mochi rice as a farmer of Kanzaki. 

〈To be continued…〉

5代目の「目」
A View from the 5th PresidentNARUMIYA’s VOICE
Hiyoku-mochi rice from Saga Prefecture is the ultimate sticky rice. Narumiya tested sticky rice from all over Japan and after careful evaluation selected this variety for its sweetness and depth of flavor. The mochi dough produced from this rice is firm and expands when baked. It is the very lifeblood of Narumiya's arare. As the number of producers in Kanzaki, the main production area, continues to decline, we are increasingly concerned about the sustainability of supply for the future. We are thinking about what we can do to help.
Line up
Kyo Arare - Selection of 3
Kyo Arare - Selection of 3
Kyo Arare - Savory Selection of 3
Kyo Arare - Savory Selection of 3
Binchotan Charcoal-Baked Arare - Selection of 3
Binchotan Charcoal-Baked Arare - Selection of 3
Kyo Arare - Selection of 6
Kyo Arare - Selection of 6
Kyo Arare - Selection of 9
Kyo Arare - Selection of 9
Black Bean Okaki (14 pieces)
Black Bean Okaki (14 pieces)
Black Bean Okaki Presentation Tin
Black Bean Okaki Presentation Tin
The Kyo-no-Tusdoi Collection - 8
The Kyo-no-Tusdoi Collection - 8
The Kyo-no-Tusdoi Collection - 16
The Kyo-no-Tusdoi Collection - 16
Shichimi Salad Arare (Individually Wrapped) 60g
Shichimi Salad Arare (Individually Wrapped) 60g
Shichimi Salad Arare (Individually Wrapped) 400g
Shichimi Salad Arare (Individually Wrapped) 400g
Binchotan Charcoal-Baked Arare  - East Selection with Sencha
Binchotan Charcoal-Baked Arare - East Selection with Sencha
Binchotan Charcoal-Baked Arare - West Selection with Hojicha
Binchotan Charcoal-Baked Arare - West Selection with Hojicha
Binchotan Charcoal-Baked Arare
Binchotan Charcoal-Baked Arare